privacy

Privacy Policy

We have written this data protection declaration (version 23.09.2020-321215262) ​​in order to explain to you what information we collect and how we use data in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and what choices you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible when creating them.

Automatic data storage

When you visit websites today, certain information is automatically created and stored, including on this website.

If you visit our website as you are now, our web server (computer on which this website is stored) automatically saves data such as

  • the address (URL) of the accessed website
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the hostname and IP address of the device being accessed from
  • Date and time

in files (web server log files).

Web server log files are usually stored for two weeks and then automatically deleted. We do not pass on this data, but cannot rule out that this data will be viewed in the event of illegal behavior.

Cookies

Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

What exactly are cookies?

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, since there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is basically the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual default setting. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, since each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

Cookie data can look like this:

  • Name: _ga
  • Expiration: 2 years
  • Use: differentiation of website visitors
  • Example value: GA1.2.1326744211.152321215262

A browser should support the following minimum sizes:

  • A cookie should contain at least 4096 bytes
  • At least 50 cookies should be stored per domain
  • A total of at least 3000 cookies should be able to be saved

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly go into the different types of HTTP cookies.

There are 4 types of cookies:

Strictly necessary cookies
These cookies are necessary for the website to function properly. For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeting cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually tailored advertising. This can be very useful, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also saved in a cookie.

How can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies.

If you want to know which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. The procedure differs depending on the browser. It is best to search the instructions in Google with the search term “delete cookies Chrome” or “disable cookies Chrome” in case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.

What about my privacy?

The so-called “cookie guidelines” have been in place since 2009. It states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://toolsietf.org/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “ HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in the context of submitting a form or comments on the blog, will be saved by us together with the time and date of the IP address is only used for the specified purpose, kept safe and not passed on to third parties.

We therefore only use your personal data to communicate with those visitors who expressly request contact and to process the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.

If you send us personal data by e-mail - thus outside of this website - we cannot guarantee a secure transmission and the protection of your data. We recommend that you never send confidential data unencrypted by e-mail.

The legal basis according to Article 6 Paragraph 1 a DSGVO (lawfulness of processing) is that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient, you will find our contact details in the imprint.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you have the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure ("right to be forgotten") (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification - obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) .

Evaluation of visitor behavior

In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw any conclusions about your person from your behavior on this website.

You can find out more about the possibilities of objecting to this evaluation of visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data securely on the internet (data protection through technology design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection for data transmission by the small lock symbol in the top left corner of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Analytics Privacy Policy

We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services . Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool used to analyze traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports on your user behavior. These reports may include:

  • Target group reports: We use target group reports to get to know our users better and know more precisely who is interested in our service.
  • Ad reports: Ad reports help us analyze and improve our online advertising.
  • Acquisition Reports: Acquisition reports provide us with helpful information on how to attract more people to our service.
  • Behavioural Reports: Here we learn how you interact with our website. We can understand which path you take on our site and which links you click on.
  • Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a mere website visitor to a buyer or newsletter subscriber. These reports enable us to learn more about how our marketing measures are resonating with you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. We also use the data to carry out our advertising and marketing measures more individually and more cost-effectively. After all, it only makes sense to show our products and services to people who care.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID.This makes it possible to evaluate pseudonymous user profiles in the first place

Tags such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are any type of action you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator approve it. There may be exceptions if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152321215262-5
Purpose: By default, analytics.js uses the _ga cookie to store the save user ID. Basically, it is used to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value: 2.1687193234.152321215262-1
Purpose: The cookie is also used to distinguish between website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Usage: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ .
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: No information
Purpose: The cookie has a token with which a user ID from the AMP Client ID service can be obtained. Other possible values ​​indicate an opt-out, request, or error.
Expiry date: after 30 seconds to a year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie allows your behavior on the website to be tracked and the measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate .
Expiry date:after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated each time new data or info is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Reference: Das Cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came from on our website. This may have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: No specification
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google is constantly changing the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps Heatmaps show you exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration: Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: A bounce is when you only view one page on our website and then leave our website.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes your browser type, your Internet service provider or your screen resolution.

Source of origin: Google Analytics or us, of course, we are also interested in which website or which advertisement you came to our site from.

Other data are contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed their servers all over the world. Most of the servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed across different physical media. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has emergency programs for your data. If, for example, Google's hardware fails or natural disasters bring servers down, the risk of a service interruption at Google remains small.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five variants available for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

Once a month, when the specified period has expired, the data will be deleted. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) prevent Google Analytics from using your data. You can download and install the browser add-on at <https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, see https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=321215262. We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support. google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with applicable data protection regulations and recommendations from local data protection authorities if they prohibit the storage of the full IP address. The IP is anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographics and interests

We have turned on the advertising reporting features in Google Analytics. The Demographics and Interests reports include information about age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual persons. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop the use of the activities and information from your Google account under "Advertising settings" on https://adssettings.google.com/authenticated by checking the box.

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Warning: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.

Disable Google Analytics

Google Analytics addendum to data processing

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Amendment” in Google Analytics.

You can find more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated the Google signals in Google Analytics.The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographics) are updated to receive aggregated and anonymized data from you, provided you have allowed personalized ads in your Google account

The special thing about it is that it is a cross-device tracking. That means your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. This allows Google to recognize, for example, when you view a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, additional visitor data such as location, search history, YouTube history and data about your actions on our website are also recorded by the Google signals. This gives us better advertising reports and more useful information about your interests and demographics from Google. This includes your age, what language you speak, where you live or what gender you belong to. There are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never personal data. You can manage or delete this data in your Google account.

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. We have implemented code for this on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that Facebook can use to track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data in your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used in the context of placing advertisements. If you are a Facebook user yourself and are logged in, your visit to our website will automatically be assigned to your Facebook user account.

We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (if they have allowed personalized advertising) will see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following, we will show you the cookies that were set by integrating Facebook pixels on a test page. Please note that these are just example cookies. Depending on the interaction on our website, different cookies are set.

Name:_fbp
Value: fb.1.1568287647279.257405483-6321215262-7
Purpose: This cookie uses Facebook to display advertising products
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf…1.0.Bdeiuf.
Purpose: This cookie is used so that Facebook - Pixel also works properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062321215262-3
Value: Name of the author
Purpose: This cookie stores the text and the name of a user, who leaves a comment, for example.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (author's URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's email address
Purpose: This cookie stores the email address of the user, provided he has announced them on the website.
Expiry date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your settings for advertising yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can basically manage your usage-based online advertising on http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option of deactivating or activating providers.

If you want to learn more about Facebook's privacy policy, we recommend the company's own privacy policy at https://www.facebook.com/policy.php.

Facebook Automatic Advanced Matching Privacy Policy

We have also enabled Automatic Advanced Matching as part of the Facebook pixel feature. This feature of the pixel allows us to send hashed email, name, gender, city, state, zip code and date of birth or phone number to Facebook as additional information, provided you have provided us with this information. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager Privacy Policy

We use the Google Tag Manager from Google Inc. for our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. This tag manager is one of many helpful marketing products from Google. Using the Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.

In this privacy policy, we want to explain to you in more detail what the Google Tag Manager does, why we use it and how data is processed.

What is Google Tag Manager?

The Google Tag Manager is an organizational tool that we can use to integrate and manage website tags centrally and via a user interface. Tags are small code sections that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are used in the source code of our site.The tags often come from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And of course that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools show us what interests you most, where we can improve our services and to which people we should still show our offers. And for this tracking to work, we have to embed the appropriate JavaScript codes into our website. In principle, we could integrate each code section of the individual tracking tools separately into our source code. However, this requires a relatively large amount of time and it is easy to lose track. That's why we use the Google Tag Manager. We can easily build in the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our tag jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "manager" of the implemented tags. The data is recorded by the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in the Google Tag Manager and not saved.

However, the situation is completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do this, please read our data protection texts for the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymous data from us. However, this only relates to the use and utilization of our tag manager and not to your data, which is stored via the code sections. We enable Google and others to receive selected data in an anonymous form. We therefore agree to the anonymous transfer of our website data. Despite extensive research, we were not able to find out exactly which summarized and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. In benchmarking, your own results are compared with those of your competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

When Google saves data, this data is saved on Google's own servers. The servers are spread all over the world. Most are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.

You can find out how long the individual tracking tools store your data in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, see https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=321215262. If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Google Site Kit Privacy Policy

We have integrated the Google Site Kit WordPress plugin from the American company Google Inc. into our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Site Kit we can quickly and easily view statistics coming from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated into Google Site Kit also collect personal data from you, among other things. In this data protection declaration, we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant to you in this context.

What is Google Site Kit?

Google Site Kit is a plugin for the WordPress content management system. With this plugin we can view important website analysis statistics directly in our dashboard. These are statistics collected by other Google products. Above all by Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed ​​Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work a lot easier in this respect, because we can view and analyze the statistics of Google products right in the dashboard. So we no longer have to register separately for the respective tool. Site Kit thus always offers a good overview of the most important analysis data.

What data does Google Site Kit store?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send data from you, for example about your user behavior, to Google, where it will be stored and processed. This also includes personal data such as your IP address.

For more detailed information about the individual services, we have separate text sections in this data protection declaration. For example, see our Google Analytics Privacy Policy. Here we go into the collected data very precisely. You will find out how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. We also have our own data protection declarations with comprehensive information for other Google services such as Google Tag Manager or Google AdSense.

In the following we show you examples of Google Analytics cookies that can be set in your browser if you have given your consent to data processing by Google. Please note that these cookies are just a selection:

Name: _ga
Value:2.1326744211.152321215262-2
Purpose: By default, analytics.js uses the _ga cookie to store the save user ID. Basically, it is used to differentiate between website visitors.
Expiry date: after 2 years

Name: _gid
Value:2.1687193234.152321215262-7
Purpose: This cookie is also used to distinguish between website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Purpose: This cookie is used to lower the request rate.< br>Expiry date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are distributed worldwide. Most of the servers are located in the United States and therefore it is quite possible that your data will also be stored there. On https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the company provides servers.

Data collected by Google Analytics is stored for a standardized period of 26 months. Your user data will then be deleted. The retention period applies to all data associated with cookies, user identification and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to obtain information about your data, to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most common browsers:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, see https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=321215262. To find out more about data processing by Google, we recommend Google's comprehensive data protection guidelines at https://policies.google.com/privacy?hl=de.

Hotjar Privacy Policy

We use Hotjar from Hotjar Limited (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta) on our website to statistically evaluate visitor data. Hotjar is a service that analyzes the behavior and feedback from you as a user on our website using a combination of analysis and feedback tools. We receive reports and visual representations from Hotjar that show us where and how you "move" on our site. Personal data is automatically anonymized and never reaches Hotjar's servers. This means that you are not personally identified as a website user and we still learn a lot about your user behavior.

What is Hotjar?

As already mentioned in the section above, Hotjar helps us to analyze the behavior of our site visitors.These tools that Hotjar offers include Heatmaps, Conversion Funnels, Visitor Recording, Incoming Feedback, Feedback Polls and Surveys (you can find out more about them at https://wwwhotjar.com/). In this way, Hotjar helps us to offer you a better user experience and a better service. On the one hand, it offers a good analysis of online behavior and, on the other hand, we also receive good feedback on the quality of our website. Because in addition to all the analytical aspects, we also want to know your opinion about our website. And with the feedback tool you can do just that.

Why do we use Hotjar on our website?

In recent years, the importance of user experience (i.e. user experience) on websites has increased significantly. And with good reason too. A website should be structured in such a way that you as a visitor feel comfortable and can easily find your way around. Thanks to Hotjar's analysis tools and feedback tool, we can make our website and our offer more attractive. Hotjar's heatmaps have proven to be particularly valuable for us. Heatmaps are a form of representation for the visualization of data. For example, Hotjar's heatmaps allow us to see very clearly what you like to click, tap and where you scroll.

What data does Hotjar store?

While you surf through our website, Hotjar automatically collects information about your user behavior. In order to be able to collect this information, we have installed our own tracking code on our website. The following data can be collected via your computer or browser:

  • Your computer's IP address (collected and stored in an anonymous format)
  • Screen Size
  • Browser information (which browser, which version etc.)
  • Your location (but only the country)
  • Your preferred language setting
  • Websites visited (subpages)
  • Date and time of access to one of our subpages (websites)

Cookies also store data that is placed on your computer (usually in your browser). No personal data is collected in it. In principle, Hotjar does not pass on any collected data to third parties. However, Hotjar expressly points out that it is sometimes necessary to share data with Amazon Web Services. Then parts of your information are stored on their servers. However, Amazon is bound by a duty of confidentiality not to disclose this data.

Only a limited number of people (Hotjar employees) have access to the stored information. The Hotjar servers are protected by firewalls and IP restrictions (access only to approved IP addresses). Firewalls are security systems that protect computers from unwanted network access. They are designed to act as a barrier between Hotjar's secure internal network and the internet. Hotjar also uses third-party companies such as Google Analytics or Optimizely for its services. These companies may also store information that your browser sends to our website.

The following cookies are used by Hotjar. Since we refer, among other things, to the cookie list from Hotjar's data protection declaration at https://www.hotjar.com/legal/policies/cookie-information, there is not an exemplary value for every cookie . The list shows examples of Hotjar cookies used and does not claim to be complete.

Name: ajs_anonymous_id
Value: %2258832463-7cee-48ee-b346-a195f18b06c3%22321215262-5
Purpose: The cookie usually used for analytics purposes and helps count visitors to our website by tracking if you have been to this site before.
Expiry date:after one year

Name: ajs_group_id
Value: 0
Purpose: This cookie collects data about user behavior This data can then, based based on similarities between website visitors, assigned to a specific visitor group.
Expiry date: after one year

Name: _hjid
Value: 699ffb1c-4bfb-483f-bde1-22cfa0b59c6c
Purpose: The cookie is used to create a Preserve Hotjar user ID unique to the website in the browser. In this way, the user behavior can be assigned to the same user ID on the next visit.
Expiry date: after one year

Name: _hjMinimizedPolls
Value: 462568321215262-8
Purpose: Whenever you minimize a Feedback Poll widget, Hotjar sets it cookie. The cookie ensures that the widget really stays minimized when you surf our site.
Expiry date: after one year

Name: _hjIncludedInSample
Value: 1
Purpose: This session cookie is set to let Hotjar know if you Are part of the selected people (sample) that are used to create funnels (funnels).
Expiry date: after one year

Name: _hjClosedSurveyInvites
Purpose: This cookie is set when you see an invitation to a feedback survey via a pop-up window. The cookie is used to ensure that this invitation only appears once for you.
Expiry date: after one year

Name: _hjDonePolls
Purpose: As soon as you end a feedback "question round" with the so-called Feedback Poll Widget, this cookie is set in your browser. This prevents Hotjar from sending you the same surveys again in the future.
Expiry date: after one year

Name: _hjDoneTestersWidgetsPurpose: This cookie is used as soon as you enter your data in the "Recruit User Tester Widget". With this widget we want to hire you as a tester. The cookie is used to prevent this form from appearing again and again.
Expiry date: after one year

Name: _hjMinimizedTestersWidgets
Purpose: This cookie is set so that the "Recruit User Tester" really remains minimized on all our pages once you have minimized it .
Expiry date:after one year

Name: _hjShownFeedbackMessage
Purpose: This cookie is set if you have minimized or added to the incoming feedback. This is done so that incoming feedback loads as minimized immediately when you navigate to another page where you want it to appear.
Expiry date: after one year

How long and where is the data stored?

We have embedded a tracking code on our website that is transmitted to the Hotjar servers in Ireland (EU). This tracking code contacts Hotjar's servers and sends a script to your computer or device that you use to access our site. The script collects certain data related to your interaction with our website. This data is then sent to Hotjar's servers for processing. Hotjar has imposed a 365-day data retention period on itself. This means that all data that Hotjar has collected and that is older than a year will be automatically deleted.

How can I delete my data or prevent data storage?

Hotjar does not store any of your personal data for the analysis. The company even advertises with the slogan "We track behavior, not individuals" (ie "We track user behavior, but no identifiable, individual data).You always have the option to prevent the collection of your data. All you have to do is go to the "opt-out page" and click on "Deactivate Hotjar". Please note that deleting cookies, using your browser's private mode or using a different browser will result in data being collected again. You can also activate the "Do Not Track" button in your browser. In the Chrome browser, for example, you have to click on the three bars at the top right and go to "Settings". There you will find the option “Send a “Do Not Track” request with browser traffic” in the “Privacy” section. Now just activate this button and no data will be collected by Hotjar.

You can find more details on the data protection policy and what data Hotjar collects in which way at https://www.hotjar.com/legal/policies/privacy?tid=321215262.

wao.io Privacy Policy

In order to optimize our website as technically as possible, we use the online service wao.io. of the technology company Avenga Germany GmbH, Bahnhofsvorplatz 1, 50667 Cologne, Germany. The service helps us protect our website from cyber attacks, increase our website's loading speed, and generally improve the performance of our website.

wao.io is a cloud solution. This means that we didn't have to change anything in the code or install a plugin for this service to work. Nevertheless, we transmit content from our website to wao.io. Your IP address is also transmitted, processed by wao.io and stored anonymously in so-called log files for seven days. Furthermore, wao.io stores a cookie in your browser on your end device (PC, laptop, tablet, etc.). This cookie is a so-called session cookie and when you close your browser, the cookie is also deleted again. However, permanent cookies are also stored for analysis purposes. Data about your user behavior on our website is determined and stored. For example, which subpage you are viewing, how long you stay on a page or which buttons you click. Based on the data, wao.io enables us to carry out a pseudonymised analysis of user behavior on our website. Of course, this helps us to respond better to your wishes and thus optimize our entire service. Some of these permanent cookies are deleted after just 30 minutes and others last up to a year.

Here is an example list of cookies that may be set by wao.io:

Name: fdx2v
Value: 1cf811cb0cdf86c6e32b263c4c17554d
Purpose: The cookie is used to identify a page view.
Expiry date : after session ends

Name: fdx2s
Value: d8deeaf0c692d4110da9ecd566eca782321215262-5
Purpose: This cookie is used to identify a session.
Expiry date:
after 30 minutes

Name: fdx2u
Value: d4546d1f71b6f5f19bf347f644ace784321215262-0
Purpose: This cookie is used to recognize you when you click on return to our website.
Expiry date: after one year

Note: Please note that this is only an example list and does not claim to be complete.

If you do not want these cookies to be set and data about you or your user behavior to be saved as a result, you can also prevent the setting of cookies in your browser. You can manage, deactivate or delete cookies in your browser. Depending on your browser, this always works a little differently. Here you will find the instructions for the most common browsers.

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

More information about data processing by waoio can be found in the wao.io data protection declaration at the Internet address https://wao.io/de/privacy.

Newsletter Privacy Policy

If you subscribe to our newsletter, you submit the above personal data and give us the right to contact you by email. We use the data stored when registering for the newsletter exclusively for our newsletter and do not pass it on.

If you unsubscribe from the newsletter - you will find the link for this at the bottom of every newsletter - then we will delete all data that was saved with the registration for the newsletter.

etracker privacy policy

On our website we use the analysis tracking tool etracker Analytics from the German company etracker GmbH, Erste Brunnenstraße 1, D-20459 Hamburg. etracker Analytics is software that collects and evaluates data about your actions on our website. We receive analysis reports on how you use our website and can thus adapt our offer better and better to your wishes. In this data protection declaration, we go into more detail about the analysis tool and, above all, show you which data is stored when, how and where.

What is etracker?

etracker Analytics is an analysis tool that can measure and analyze the performance of our website and online campaigns. For example, the software program collects data about how long you are on our website, how many users visit our website and from where you came to our website. We also receive precise evaluations of visitor behavior on our website. For example, we can find out which buttons you like to click or which subpages you like and which you tend to avoid. All of this information is anonymous. This means that we do not use this data to identify you as a person, but only receive general user information and statistics.

Why do we use etracker on our website?

We use the software tool to increase the quality of our website and our offer. Our goal is to provide you with the best possible service. We want you to feel comfortable on our website and to get exactly what you expect. Of course, we have to adapt our offer as well as possible to your wishes and requirements.

The data also helps us to carry out our online marketing and advertising measures more cheaply and individually. Because of course we really only want to show our offer to people who are interested in it.

What data is stored by etracker?

In order for the tracking to work, JavaScript code must be integrated into the website. etracker works on pixel technology.

By default, etracker does not use cookies or technologies for tracking on a website, as this was implemented in the so-called cookie-less mode through privacy-by-design. In this case, only absolutely necessary cookies are set. However, if you have actively consented to the use of cookies, etracker also uses cookies.

The following data is stored and processed when the page is accessed:

  • Your pseudonymised IP address
  • Technical information about your browser, operating system and the device you are using
  • Location information up to a maximum city level
  • The URL accessed with the associated page title and optional information about the page content
  • Referrer website: this is the website from which you came to our website
  • the following page: this is the website where you click afterwards
  • how long you stay on our website (length of stay)
  • Interactions on the website This can be, for example, clicks on the website, entered search terms, downloaded files, videos or ordered items.

Here, website data is used by the web server and information that the web browser transmits to the web server to call up websites. This information is transmitted with each individual page call.

Unlike other technologies, etracker does not read any information from the memory of your end device and no data is stored on your end device. The data will not be used by etracker for any other purpose or passed on to third parties.

The cookies used do not contain any information that can identify you as a person. Data such as IP address, device and domain data are encrypted or shortened during storage. It is therefore not possible for us or etracker to identify individual persons.

If you have agreed to the use of cookies, the following cookies can be set:

Name: GS3_v
Value: 146480958321215262-9
Purpose: This cookie is set by the etracker optimizer web service.
Expiry date: after one year

Name: _et_coid
Value: e9cc2b3efbf7807c6157e8b151baa2f3321215262-1
Purpose: This cookie is used for cookie recognition and is only used with the cookie -Activation set.
Expiry date: after 3 years

Name: pll_language
Value: de
Purpose: This cookie is used to save the default language.
Expiry date: after one year

Note: Please note that the list given here is only a selection of the cookies used and cannot claim to be complete. Which cookies are set in a specific case depends on the evaluation mechanisms used in each case. You can view all cookies in a list under the following link: https://www.etracker.com/docs/integration-setup/settings-accounts/etracker-cookies/used-cookies-zaehlung/

How long and where is the data stored?

The data center (the servers) is in Hamburg and the entire system administration also takes place in Hamburg. Thus, all data is stored exclusively on German servers. etracker stores the data until the contract with us as a customer expires. After a short time after the end of the contract, all data will be permanently deleted.

How can I delete my data or prevent data storage?

You have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of the data at any time.

If you generally want to deactivate, delete or manage cookies, there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

We hope we were able to give you an understanding of the most important information about data processing by etracker. If you want to find out more about the tracking service, we recommend that you read the company's data protection declaration at https://www.etracker.com/ privacy policy/.

MailChimp Privacy Policy

Like many other websites, we also use the services of the newsletter company MailChimp on our website. MailChimp is operated by The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. Thanks to MailChimp, we can send you interesting news very easily via newsletter. With MailChimp we don't have to install anything and can still draw from a pool of really useful functions. In the following we will go into more detail about this e-mail marketing service and inform you about the most important aspects relevant to data protection.

What is MailChimp?

MailChimp is a cloud-based newsletter management service. "Cloud-based" means that we don't have to install MailChimp on our own computer or server. Instead, we use the service via an IT infrastructure - which is available via the Internet - on an external server. This way of using software is also called SaaS (Software as a Service).

With MailChimp we can choose from a wide range of different email types. Depending on what we want to achieve with our newsletter, we can run single campaigns, regular campaigns, autoresponders (automatic email), A/B tests, RSS campaigns (sending at a predefined time and frequency) and follow-up campaigns .

Why do we use MailChimp on our website?

Basically, we use a newsletter service so that we can keep in touch with you. We want to tell you what's new with us or what attractive offers we currently have in our program. We are always looking for the simplest and best solutions for our marketing measures. And that's also why we chose Mailchimp's newsletter management service. Although the software is very easy to use, it offers a large number of helpful features. In this way, we can create interesting and beautiful newsletters in just a short time. With the design templates offered, we design each newsletter individually and thanks to the "responsive design", our content is also displayed legibly and beautifully on your smartphone (or other mobile end device).

Using tools such as the A/B test or the extensive analysis options, we can see very quickly how our newsletter is received by you. This enables us to react if necessary and improve our offer or our services.

Another advantage is Mailchimp's "cloud system". The data is not stored and processed directly on our server. We can retrieve the data from external servers and in this way save our storage space. In addition, the maintenance effort is significantly lower.

What data is stored by MailChimp?

The Rocket Science Group LLC (MailChimp) maintains online platforms that enable us to get in touch with you (if you have subscribed to our newsletter).If you subscribe to our newsletter via our website, you confirm membership in an email list from MailChimp by email. So that MailChimp can also prove that you have registered in the "list provider", the date of registration and Your IP address saved. Furthermore, MailChimp saves your e-mail address, your name, the physical address and demographic information, such as language or location.

This information is used to send you emails and to enable certain other MailChimp functions (such as evaluating the newsletter).

MailChimp also shares information with third parties to provide better services. MailChimp also shares some data with third-party advertising partners to better understand the interests and concerns of its customers in order to provide more relevant content and targeted advertising.

Through so-called "web beacons" (small graphics in HTML e-mails), MailChimp can determine whether the e-mail has arrived, whether it has been opened and whether links have been clicked on. All of this information is stored on the MailChimp servers. This gives us statistical evaluations and allows us to see exactly how well you received our newsletter. In this way we can adapt our offer much better to your wishes and improve our service.

MailChimp may also use this data to improve its own service. This can, for example, be used to technically optimize shipping or determine the location (country) of the recipient.

The following cookies may be set by Mailchimp. This is not a complete list of cookies, but rather an exemplary selection:

Name: AVESTA_ENVIRONMENT
Value: Prod
Purpose: This cookie is necessary to provide the Mailchimp services. It is always set when a user registers for a newsletter mailing list.
Expiry date: after the end of the session

Name: ak_bmsc
Value: F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001321215262-3
Purpose: The cookie is used to distinguish a human from a bot be able. This allows secure reports to be generated on the use of a website.
Expiry date: after 2 hours

Name: bm_sv
Value: A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8//I3ak2Au…
Purpose: The cookie is from MasterPass Digital Wallet (a MasterCard service) and is used to be able to offer a visitor a virtual payment transaction securely and easily. To do this, the user is identified anonymously on the website.
Expiry date: after 2 hours

Name: _abck
Value: 8D545C8CCA4C3A50579014C449B045321215262-9
Purpose: We were unable to find out any further information about the purpose of this cookie
Expiry date:after one year

Sometimes it may happen that you open our newsletter for a better display via a given link. This is the case, for example, if your e-mail program does not work or the newsletter is not displayed properly. The newsletter is then displayed on a MailChimp website. MailChimp also uses cookies (small text files that store data on your browser) on its own websites. Personal data can be processed by MailChimp and its partners (e.g. Google Analytics). This data collection is the responsibility of MailChimp and we have no control over it. MailChimp's "Cookie Statement" (at: https://mailchimp.com/legal/cookies/) explains exactly how and why the company uses cookies.

How long and where is the data stored?

Since MailChimp is an American company, all collected data is also stored on American servers

Basically, the data is permanently stored on Mailchimp's servers and is only deleted when you request it. You can have your contact deleted by us. This permanently removes all of your personal information for us and makes you anonymous in Mailchimp reports. However, you can also request the deletion of your data directly from MailChimp. Then all your data will be removed there and we will receive a notification from MailChimp. After receiving the email, we have 30 days to delete your contact from all connected integrations.

How can I delete my data or prevent data storage?

You can withdraw your consent to receive our newsletter at any time by clicking on the link at the bottom of the email you receive. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.

If you access a MailChimp website via a link in our newsletter and cookies are set in your browser, you can delete or deactivate these cookies at any time.

Deactivating or deleting works a little differently depending on the browser. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

MailChimp is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, see https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&tid=321215262. You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/, you can find information on data protection at MailChimp (privacy) at https://mailchimp. com/legal/privacy/.

MailChimp order data processing contract

We have concluded a contract with MailChimp for order data processing (Data Processing Addendum). This contract serves to secure your personal data and ensures that MailChimp adheres to the applicable data protection regulations and does not pass on your personal data to third parties.

You can find more information about this contract at https://mailchimp.com/legal/data-processing-addendum/.

Sendinblue Privacy Policy

You can register for our newsletter free of charge on our website. In order for this to work, we use the Sendinblue e-mail delivery service for our newsletter. This is a service of the German company Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin.

Of course we are very pleased if you register for our newsletter. In this way, we can always provide you with up-to-date, first-hand information about what is currently happening in our company. However, you should know that when registering for the newsletter, all the data you enter (such as your e-mail address or your first and last name) will be stored and managed on our server and at Sendinblue.This is also personal data. For example, in addition to the time and date of registration, your IP address is also stored. In the course of registering, you also agree that we can send you the newsletter and that you are also referred to this data protection declaration.
The newsletter service also offers us helpful analysis options. This means that when we send out a newsletter, we find out, for example, whether and when you opened the newsletter. The software also recognizes and records whether and on which link you click in the newsletter. This information helps enormously in adapting and optimizing our service to your wishes and concerns. Ultimately, of course, we want to offer you the best possible service. In addition to the data already mentioned above, data about your user behavior is also stored.

You can revoke your consent to this data processing at any time. For example, if you click on the unsubscribe link directly in the newsletter. After unsubscribing, the personal data will be deleted from our server and from the Sendinblue servers located in Germany. You have the right to free information about your stored data and, if necessary, also a right to deletion, blocking or correction.

If you want to get more information about data processing, we recommend the company's data protection policy at https://de.sendinblue.com/legal/privacypolicy/ and also the following information page at https://de.sendinblue.com/information-newsletter-receiver/

Google AdSense Privacy Policy

We use Google AdSense on this website. This is an advertising program from Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense, we can display advertisements on this website that match our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection declaration about Google AdSense, we explain why we use Google AdSense on our website, which of your data is processed and stored and how you can prevent this data storage.

What is Google AdSense?

The Google AdSense advertising program has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot place your own advertising here. Advertisements on websites, such as ours, are played out via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you see. Of course, we only want to offer you advertising that interests you and offers you added value. Based on your interests or your user behavior and based on our offer, Google checks which advertisements are suitable for our website and for our users. At this point we would also like to mention that we are not responsible for the selection of advertisements. We only offer advertising space on our website. The selection of the displayed advertising is made by Google. Since August 2013, the ads have also been adapted to the respective user interface. This means that whether you visit our website from your smartphone, PC or laptop, the ads adapt to your end device.

Why do we use Google AdSense on our website?

Running a quality website takes a lot of dedication and effort. Basically, we never finish working on our website.We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That's why we chose advertising as a source of income. However, the most important thing for us is that these ads do not disturb your visit to our website. With the help of Google AdSense, you will only be offered advertising that matches our topics and your interests.

Similar to how Google indexes a website, a bot examines the relevant content and offers on our website. The content of the advertisements is then adapted and presented on the website. In addition to overlapping content between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. In this way you receive advertising that ideally offers you real added value and we have a better chance of earning a little something.

What data is stored by Google AdSense?

So that Google AdSense can display tailor-made advertising tailored to you, cookies are used, among other things. Cookies are small text files that store certain information on your computer.

AdSense uses cookies to enable better advertising. The cookies do not contain any personally identifiable data. It should be noted, however, that Google considers data such as "pseudonymous cookie IDs" (name or other identification feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it will be saved there.

As part of AdSense, third-party providers may be able to place and read cookies in your browser or use web beacons to store data that they receive from the display of ads on the website. Web beacons are small graphics that analyze and record the log file. This analysis enables a statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

  • Information on how to deal with an ad (clicks, impressions, mouse movements)
  • Information as to whether an advertisement previously appeared in your browser. This data helps not to show you an ad more often.

In doing so, Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google uses the data primarily to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to any personally identifiable information that Google may have about you through other Google services.

In the following we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that only has Google AdSense installed:

Name: uid
Value: 891269189321215262-8
Purpose: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
Expiry date:after 2 months

Name: C
Value: 1
Purpose: This cookie identifies whether your browser accepts cookies The cookie is stored under the domain track.adform.net.
Expiration date:after 1 month

Name: cid
Value: 8912691894970695056,0,0,0,0
Purpose: This cookie is stored under the domain track .adform.net stands for Client ID and is used to improve advertising to you. It can direct more relevant advertisements to the visitor and helps improve campaign performance reports.
Expiry date: after 2 months

Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU321215262-1
Purpose: The cookie is stored under the domain doubleclick.net. It serves to register your actions after the advertisement or after clicking on the advertisement. This allows us to measure how well an advert is received by our visitors.
Expiry date: after 1 month

Name: test_cookie
Value: No information
Purpose: You can use the "test_cookies" to check whether your browser has cookies at all supports. The cookie is stored under the domain doubleclick.net.
Expiry date: after 1 month

Name: CT592996
Value:733366
Purpose: Is saved under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were not able to find out more detailed information about the use of this cookie.
Expiry date: after one hour

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.

How long and where is the data stored?

Google collects your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company securely collects and stores the information provided on its own Google servers in the USA.

If you do not have a Google account or are not logged in, Google usually stores the collected data on your browser with a unique identifier (ID). The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google account, Google may also collect personal information.

You can delete some of the data stored by Google at any time (see next section). A lot of information stored in cookies is automatically deleted after a certain period of time. However, there is also data that is stored by Google over a longer period of time. This is the case if Google has to store certain data for an indefinite, longer period of time for economic or legal reasons.

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. Exactly how this works depends on your browser.

You can find instructions on how to manage cookies in your browser here:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also disable all "advertising cookies". Keep in mind that by disabling these cookies you will not prevent the ads, only the personalized advertising.

If you have a Google account, you can disable personalized advertising on the website https://adssettings.google.com/authenticated. Here, too, you will continue to see ads, but these will no longer be tailored to your interests. However, the ads are displayed based on a few factors, such as your location, browser type, and search terms used.

You can find out what data Google collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/.

Amazon Affiliate Program Privacy Policy

We use the Amazon affiliate program of the company Amazon.com, Inc. on our website. The responsible bodies within the meaning of the data protection declaration are Amazon Europe Core S.à.rl, Amazon EU S.à.rl, Amazon Services Europe S.à.rl and Amazon Media EU S.à.r.l., all four based at 5, Rue Plaetis, L-2338 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich. Amazon Germany Services GmbH, Marcel-Breuer-Str. 12, 80807 Munich. By using this Amazon affiliate program, data may be transferred from you to Amazon, stored and processed.

In this data protection declaration, we inform you what data is involved, why we use the program and how you can manage or prevent data transmission.

What is the Amazon Affiliate Program?

The Amazon partner program is an affiliate marketing program of the online mail order company Amazon.de. Like any affiliate program, the Amazon affiliate program is based on the principle of commission. Amazon or we place advertising or affiliate links on our website and if you click on them and buy a product through Amazon, we will receive a reimbursement of advertising costs (commission).

Why do we use the Amazon Affiliate Program on our website?

Our goal is to provide you with a pleasant time with lots of helpful content. We put a lot of work and energy into the development of our website. With the help of the Amazon affiliate program, we have the opportunity to be paid a little for our work. Every affiliate link to Amazon is of course always related to our topic and shows offers that might interest you.

What data is stored by the Amazon affiliate program?

Once you interact with Amazon's products and services, Amazon collects data from you. Amazon distinguishes between information that you actively give to the company and information that is automatically collected and stored."Active information" includes, for example, name, e-mail address, telephone number, age, payment information or location information. So-called "automatic information" is primarily stored via cookies. This includes information on user behavior, IP address, device information (browser type, location, operating system) or the URL. Amazon also saves the clickstream. This means the path (sequence of the pages) that you as a user travel to get to a product. Amazon also stores cookies in your browser to be able to trace the origin of an order. This is how the company recognizes that you have clicked on an Amazon advertisement or an affiliate link via our website.

If you have an Amazon account and are logged in while browsing our website, the data collected may be associated with your account. You can prevent this by logging out of Amazon before surfing our website.

Here we show you examples of cookies that are set in your browser when you click on an Amazon link on our website.

Name: uid
Value: 3230928052675285215321215262-9
Purpose: This cookie stores a unique user ID and collects information about your Website activity.
Expiry date:after 2 months

Name: ad-id
Value: AyDaInRV1k-Lk59xSnp7h5o
Purpose: This cookie is provided by amazon-adsystem.com and serves the company for various advertising purposes.
Expiry date: after 8 months

Name: uuid2
Value: 8965834524520213028321215262-2
Purpose: This cookie enables targeted and interest-based advertising via the AppNexus platform. The cookie collects and stores anonymous data via the IP address, for example, which advertisements you clicked on and which pages you viewed.
Expiry date: after 3 months

Name: session-id
Value: 262-0272718-2582202321215262-1
Purpose: This cookie stores a unique user ID that the server assigns to you for the duration of a website visit (session). If you visit the same page again, the information stored on it will be retrieved.
Expiry date: after 15 years

Name: APID
Value: UP9801199c-4bee-11ea-931d-02e8e13f0574
Purpose: This cookie stores information about how you use a website and which advertisements you viewed before visiting the website.
Expiry date: after one year

Name: session-id-time
Value: tb:s-STNY7ZS65H5335FZEVPE|1581329862486&t:1581329864300&adb:adblk_no
Purpose: This Cookie records the time you spend on a website with a unique cookie ID.
Expiry date: after 2 years

Name: csm-hit
Value: 2082754801l
Purpose: We could not find out any precise information about this cookie.< br>Expiry date:after 15 years

Note: Please note that this list only shows example cookies and cannot claim to be complete.

Amazon uses this information to tailor advertisements more precisely to the interests of the user.

How long and where is the data stored?

Personal data is stored by Amazon for as long as it is necessary for Amazon's business services or as required for legal reasons. Since the Amazon company is headquartered in the USA, the data collected is also stored on American servers.

How can I delete or restore my data?prevent data storage?

You have the right to access and delete your personal data at any time. If you have an Amazon account, you can manage or delete much of the data collected in your account.

Your browser offers another option for managing data processing and storage by Amazon according to your preferences. There you can manage, deactivate or delete cookies. This works a bit differently in each browser. Here you will find the instructions for the most common browsers:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Amazon is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct transfer of personal data between the US and the EU. For more information, see https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4. We hope we have brought you the most important information about data transfer through the use of the Amazon affiliate program. You can find more information at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. In this way we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This free tracking tool allows us to better tailor our advertising to your interests and needs. In the following article we want to go into more detail why we use conversion tracking, which data is stored and how you can prevent this data storage.

What is Google Ads conversion tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of the company Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online area, Google Ads offers the best platform for this. Of course, we also want to get a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.

But what exactly is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach those people who are interested in our offers.With the conversion tracking tool, we see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. With the help of the data obtained, we can also make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have embedded a conversion tracking tag or code snippet on our website to better analyze certain user actions. If you now click on one of our Google Ads ads, the "Conversion" cookie from a Google domain will be stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important cookies for Google's conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ321215262-3
Purpose: This cookie saves every conversion you make on our site do after you came to us via a Google Ad.
Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various Actions on our website.
Expiry date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The list above does not claim to be complete, since Google also uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, analytics.js has been storing various campaign information with the _gac cookie. The cookie saves this data as soon as you visit one of our pages for which Google Ads automatic tagging has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data.The cookies named "Conversion" and "_gac" (used in connection with Google Analytics) have an expiry date of 3 months

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you disable the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. Each browser works a little differently. You can find instructions on how to manage cookies in your browser here:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also disable all "advertising cookies". Keep in mind that by disabling these cookies you will not prevent the ads, only the personalized advertising.

Because of the certification for the American-European data protection agreement "Privacy Shield", the American group Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend Google's general data protection declaration: https://policies.google.com/privacy?hl=de.

Microsoft Advertising Privacy Policy

For our online marketing measures, we also use the Microsoft Advertising advertising program from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. With the help of Microsoft Advertising, we want to draw the attention of many people to the high quality of our products and/or services. For this we use a technology (conversion tracking tool) from Microsoft on our website, which also stores data from you. In this data protection declaration we go into more detail about this service, show you which data is stored, managed and processed and how you can prevent this data storage.

What is Microsoft Advertising?

You may be more familiar with Microsoft Advertising by its former name "Bing Ads". This is an advertising program from Microsoft that is based on a pay-per-click system. This means advertisers can place ads across the Bing and Yahoo! place and only pay when a user clicks on the ad.

Why do we use Microsoft Advertising?

We are convinced of our offers and of course we want to present them to a broad public. With Microsoft Advertising, we can bring our products or services closer to exactly those people who are really interested in them. We want to present our products not only on the famous search engine Google, but also on Bing and Yahoo! With Microsoft Advertising, we also have the option of placing ads in the so-called "Microsoft Audience Network". For example, we can also place advertisements on LinkedIn.Through conversion tracking, we learn, for example, about which advert you found us, which subpages you particularly like and what actions you take on our website. This data enables us to adapt our website, our advertisements and our offers much better to your needs .

What data does Microsoft Advertising store?

We have integrated a conversion tracking tag (i.e. a small code snippet) from Microsoft Advertising into our website. This is the so-called Universal Event Tracking (UET) tag. If you come to our website via a Microsoft advertisement, we can use this tracking tool to find out more about your user behavior on our website. For example, we learn about which keyword or ad you came to us from, what you click on on our website, how many people visit our website via Microsoft Ads and how long you stay on our website. All of this data relates to user behavior and not to personal data. We therefore only receive data or evaluations of your web behavior, but no personal information. Microsoft uses the data to optimize its own advertising and other services. If you have a Microsoft account yourself, the data collected can be linked to your account. It is also possible that Microsoft recognizes and stores your IP address. In order to save all this data on your user behavior, the following cookie is set in your browser after you have come to our website via a Microsoft ad:

Name: MUIDB
Value: 08A53CA3313F6255044C307E353F61CD
Purpose: This cookie is set by our embedded Microsoft tag (UET tag). and is used for synchronization across various Microsoft websites. This allows users to be recognized across different domains.
Expiry date: after one year

However, if you reach our website via a Bing ad, other cookies may also be set in your browser. Here we show you a selection of other cookies:

Name: ABDEF
Value: V=0&ABDV=0&MRNB=1594294373452&MRB=0321215262-7
Purpose: We were able to do not find out more detailed information.
Expiry date: after one year

Name: SRCHD
Value: AF=NOFORM
Purpose: This cookie is responsible for the functionality of the tracking and the website .
Expiry date: after one year

Name: SRCHHPGUSR
Value: WTS=63729889193&HV=1594294374&CW=1920&CH=937&DPR=1&UTC=120&DM=0
Reference: This Cookie tracks and saves your user behavior on our website and the interaction of the Bing Map interface.
Expiry date: after one year

Name: SRCHUID
Value: V=2&GUID=157B20CCF36A43F3A4AE9790346EB7A7&dmnchg=1
Purpose: This cookie tracks and saves your user behavior on our Website and Bing Map API interaction.
Expiry date: after one year

Name: _EDGE_S
Value: mkt=de-at&SID=2EE7002D956A61511D280F2F9474607321215262-2
Purpose: This cookie collects and stores your user behavior across multiple websites. The aim of the targeting is to better adapt the advertising measures to the interests of our target group.
Expiry date: after the end of the browser session

Name: _SS
Value: SID=2EE7002D956A61511D280F2F94746077321215262-9
Purpose: This cookie is used, among other things, to recognize how you have accessed our website as a user.So which advert led you to our website
Expiry date: after one year

How long and where is the data stored?

We have no control over how Microsoft uses the collected user data. Microsoft has its own servers in operation worldwide. Most are located in the United States and therefore your data may also be stored, managed and processed on the American servers. Microsoft stores data (especially personal data) for as long as it is necessary to provide its services or products or for legal purposes. Microsoft also mentions that the actual retention period varies greatly and depends on the product.

For searches via Bing, Microsoft will delete your saved searches after 6 months by deleting your IP address. Cookie IDs that are generated via the MUID cookie, for example, are made unrecognizable after 18 months.

How can I delete my data or prevent data storage?

You always have the option not to participate in the conversion tracking of Microsoft Ads. If you do not want interest-based ads from Microsoft Advertising to be displayed to you, you can switch off this function via https://account.microsoft.com/privacy/ad-settings/signedout. You can also deactivate, manage or delete all cookies in your browser. Each browser works a little differently. The instructions for the most common browsers can be found here:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

We hope to have given you an overview of data processing through conversion tracking by Microsoft Ads. Of course, it is always possible that Microsoft's privacy policy will change. For more information and to stay up to date, we also recommend Microsoft's privacy policy at https://privacy.microsoft.com/de-de/privacystatement.

plista privacy policy

On this website we use plista from the company plista GmbH (Torstraße 33-35, 10119 Berlin, Germany) to display online advertising and interesting content that is relevant to you. Your data will be collected, stored and processed. In this data protection declaration we inform you why we use plista, what data is stored where and how you can manage or prevent this data processing.

What is plista?

plista analyzes your visitor behavior on our website and, with the help of the collected data and real-time recommendation technology, ensures that you see suitable advertisements and suitable paid content (e.g. articles). plista recommends certain content or advertisements to visitors of websites of the plista network (such as this website) based on the analysis of the data collected or accessed on pages of the plista network. This is content that may interest you, content based on the interests of similar users, and content that users have previously viewed on websites outside of the plista network.

Why do we use plista on our website?

We want to offer you the best possible service and user experience (UX) on our website. For us, this also means that you only see content and advertisements that really interest you.With plista, we can adapt advertisements and other content exactly to your wishes and interests. We provide you with good content and achieve our corporate goals more easily and quickly.

What data is stored by plista?

The plista Services collect information about visitor behavior when visitors access, view and interact with plista network websites and advertisements. plista collects data that can be used to identify browsers and devices that repeatedly visit the pages of the plista network:

  • Cookie IDs to identify the browser
  • Advertising IDs for mobile devices to recognize the advertising environment
  • IP addresses and data derived from such IP addresses, such as inaccurate geolocation data identifying a device's country, region, city and/or zip code area
  • Internet browser type, browser language and operating system
  • type of connection (wired or wireless); Network the device is connected to and mobile operator (if available)
  • Latitude/Longitude of a mobile device.

The data collected by plista never includes the names, addresses, telephone numbers, e-mail addresses or similar data of the users and is not linked to such. It is therefore not possible for plista to draw conclusions about natural persons.

In the following we show you the cookies that plista can set in your browser. The cookies found cannot claim to be complete and are only used as an example.

Name: Pookie
Value: HhjIN4SdViBlW1ZTPZuoWBdoQTF4L5DINUZEtNQVSzU=
Purpose: This cookie gives you a random cookie ID that serves as identification serves.
Expiry date: after 50 years

Name: Ploptout
Value: 1
Purpose: This cookie stores the information that you used the opt-out function have.
Expiry date: after 30 years

Name: rt11
Value: AlnCL9toeaa5lX0u2uS7D1B%2BinxhWAjqYkRre9sYf%2BI%3321215262-4
Purpose: This cookie stores retargeting campaign IDs from you.
Expiry date: after 60 days

Name: um
Value: c3de=1581682028%3B3420334527069442875&crc=8d5889e4c3c6bd6237e6fd9c2b94624321215262-1
Purpose of use: Cookies transmitted by partners. IDs from you.
Expiry date: after 30 days

Name: arv
Value: q1YqSy0qzszPU7Iy0lFKSSxJVLKKrlYysrQ0sQSylEzNDSxMDI2NjJRia2321215262-8
Purpose: This cookie stores the posts you have previously seen.
Expiry date: after 3 days

Name: rec
Value: a%3A0%3A%7B%7D
Purpose: This cookie stores the previously used by you clicked recommendations.
Expiry date: after 3 days

Name: red
Value: a%3A1%3A%7Bi%3A0%3Ba%3A1%3A%7BA9%3A%22477939325%22%3321215262-9
Purpose: This cookie stores the recommendations previously displayed to you.
Expiry date: after 3 days

Name: frc
Value: q1YqSy0qzszPU7Iy0lFKSSxJVLKKjq0FAA
Purpose: The cookie ensures that visitors only see a limited number of advertisements.< br>Expiry date: after 3 days

plista passes on visitor data (in particular the cookie ID assigned by us or the respective advertising ID) to selected third-party providers and service providers, for example in order to display special types of advertising and to improve our own services.

How long and where is the data stored?

All visitor data from the EU is stored on the plista servers in Germany.The plista targeting cookie has a storage time of one year and is automatically deleted after this time. All your data will also be deleted or made anonymous no later than one year after they have been collected and, in the latter case, can only be used for statistical purposes.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. With the opt-out button on https://www.plista.com/de/ueber/opt-out you can prevent the collection of your data.

You also have the option in your browser to prevent data processing by plista. As mentioned above, plista stores most of the data via cookies that are set in your browser. You can manage, disable or delete these cookies. Depending on which browser you have, the administration works a little differently. The instructions for the most common browsers can be found here:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

We have tried to give you the most important information about data processing by plista. Visit https://www.plista.com/de/ueber/privacy to learn more about the company's privacy policy.

Embedded social media elements privacy policy

We include elements of social media services on our website in order to display images, videos and texts.
By visiting pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links will take you to the pages of the respective social media services, where it is explained how they handle your data:

Facebook Privacy Policy

We use selected Facebook tools on our website. Facebook is a social media network operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools allow us to offer you and people who are interested in our products and services the best possible offer. Below we give an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. But since the term is hardly known, we have decided to just call them Facebook tools. These include:

  • Facebook Pixel
  • social plugins (such asB the "Like" or "Share" button)
  • Facebook Login
  • Account Kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform integrations
  • Plugins
  • codes
  • Specifications
  • Documentation
  • Technology and Services

Through these tools, Facebook expands its services and has the ability to obtain information about user activities outside of Facebook

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. In order to be able to show users appropriate advertising, however, Facebook needs information about people's wishes and needs. In this way, information about user behavior (and contact details) is made available to the company on our website. As a result, Facebook collects better user data and can show interested people appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the effect of our advertising campaigns. Furthermore, through analyzes we get a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.

Facebook uses this information to match the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called "hashing" takes place. This means that a data set of any size is transformed into a character string. This is also used to encrypt data.

In addition to the contact details, "event data" is also transmitted. "Event data" means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" may also be linked to contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data.

In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies will be created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies.You can also find general information about the use of Facebook cookies at https://wwwfacebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

According to the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

The data will only be completely deleted if you completely delete your Facebook account. How to delete your Facebook account:

1) Click Settings on the right side of Facebook.

2) Then click on "Your Facebook Information" in the left column.

3) Now click “Deactivation and Deletion”.

4) Now select "Delete account" and then click on "Next and delete account"

5) Enter your password, click Next, and then click Delete Account

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. with social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, see https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have given you the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update.

Facebook Social Plugins Privacy Policy

So-called social plug-ins from the company Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with the thumb raised) or by a clear "Facebook plug-in" label. A social plugin is a small piece of Facebook that is integrated into our site. Each plugin has its own function. The most used features are the familiar “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:

  • “Save” button
  • Like button, share, send and quote
  • Page Plugin
  • Comments
  • Messenger plugin
  • Embedded posts and video players
  • Groups plugin

On https://developers.facebook.com/docs/plugins for more information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site and on the other hand because Facebook can use them to optimize our advertisements.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).

The information received will be deleted or made anonymous within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and connecting it to Facebook data, you must log out of Facebook while you are visiting the website.

If you are not logged into Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know the exact content of the data. However, based on our current state of knowledge, we try to inform you as much as possible about data processing. You can also read about how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser as a minimum when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: No information
Purpose: This cookie is used to enable the social plug-ins on our website work.
Expiry date:after session ends

Name: fr
Value: 0jieyh4321215262c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary that the Plug-ins work properly.
Expiry date::after 3 months

Note: These cookies were set after testing, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertising yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can basically manage your usage-based online advertising on http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option of deactivating or activating providers.

If you want to learn more about Facebook's privacy policy, we recommend the company's own privacy policy at https://www.facebook.com/policy.php.

Facebook Login Privacy Policy

We have integrated the practical Facebook login on our site. You can easily log in to us with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the social media network Facebook. There you can register using your Facebook user data. This login procedure saves data about you and your user behavior and transmits it to Facebook.

In order to save the data, Facebook uses various cookies. In the following we show you the most important cookies that are set in your browser.already exist if you register on our site using the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9.Bde09j…1.0.Bde09j
Purpose: This cookie is used to enable the social plugin works best on our website.
Expiration date: after 3 months

Name: datr
Value: 4Jh7XUA2321215262SEmPsSfzCOO4JFFl
Purpose: Facebook sets the “datr” cookie when a web browser accesses facebook. com and the cookie helps identify login activity and protect users.
Expiry date: after 2 years

Name: _js_datr
Value: deleted
Purpose: This session cookie is set by Facebook for tracking purposes, even if you don't have a Facebook account or are logged out.
Expiry date:after session ends

Note: The cookies listed are just a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably.

The Facebook login offers you a quick and easy registration process on the one hand, and on the other hand we have the opportunity to share data with Facebook. This allows us to better tailor our offering and our promotions to your interests and needs. Data we receive from Facebook in this way is public data such as

  • Your Facebook name
  • Your profile picture
  • a stored email address
  • Friend Lists
  • Buttons information (e.g. "Like" button)
  • Birthday date
  • language
  • Residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which subpages you visit or which products you have purchased from us.

By using Facebook Login, you agree to the data processing. You can revoke this agreement at any time. If you want to find out more information about data processing by Facebook, we recommend the Facebook data protection declaration at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

Instagram Privacy Policy

We have integrated Instagram functions on our website. Instagram is a social media platform operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. If you call up web pages on our website that have an integrated Instagram function, data will be transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.

In the following we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. Since Instagram belongs to Facebook Inc., we get our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines on the other hand.

What is Instagram?

Instagram is one of the most popular social media networks in the world.Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. On "Insta" (as many users casually call the platform) you can upload photos and short videos, edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. Therefore, a varied preparation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. In this way, our advertisements only get to people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?

When you come across one of our pages that has built-in Instagram features (such as Instagram images or plugins), your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is the case with Instagram as well. Customer data are, for example, name, address, telephone number and IP address. It is important to mention that this customer data is only transmitted to Instagram if it has been "hashed" beforehand. Hashing means converting a record into a string. This allows you to encrypt the contact data. In addition, the “event data” mentioned above are also transmitted. Facebook – and consequently also Instagram – understands “event data” to be data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected will be compared with the data that Instagram already has from you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or made anonymous again after 90 days at the latest (after comparison). Although we have dealt intensively with Instagram's data processing, we cannot say exactly which data Instagram collects and stores.

In the following we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies will be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is most likely set for security reasons to prevent falsification of requests to prevent. However, we were not able to find out more precisely.
Expiry date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to provide its own services and offers inside and outside to optimize from Instagram. The cookie defines a unique user ID.
Expiry date: after the end of the session

Name: fbsr_321215262124024
Value: no information
Purpose: This cookie stores the log-in request for users of the Instagram App.Expiry date:after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that enables the functionality on Instagram guaranteed.
Expiry date: after the end of the session

Name: urlgen
Value: “{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe321215262”
Purpose: This cookie is used for Instagram marketing purposes.
Expiry date:after the end of the session

Note: We cannot claim completeness here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies, with external partners and with people you connect with around the world. Data processing is carried out in compliance with our own data policy. For security reasons, among other things, your data is distributed across the world on Facebook servers. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, transferability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely erase your data on Instagram, you need to permanently delete your Instagram account.

And this is how the Instagram account deletion works:

First, open the Instagram app. From your profile page, go down and click on "Help Center". You are now on the company's website. On the webpage, click "Manage Account" and then click "Delete Your Account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and will therefore not be deleted.

As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the administration always works a little differently. Here we show you the instructions for the most important browsers.

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. Visit https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC to learn more. We have tried to give you the most important information about data processing by Instagram. You can learn more about Instagram's data policies at https://help.instagram.com/519522125107875
.

LinkedIn Privacy Policy

On our website we use social plug-ins from the social media network LinkedIn, the company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The social plug-ins can be feeds, content sharing or linking to our LinkedIn page. The social plug-ins are clearly marked with the well-known LinkedIn logo and allow, for example, interesting content to be shared directly via our website. LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing for the European Economic Area and Switzerland.

By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this data protection declaration, we want to inform you what data is involved, how the network uses this data and how you can manage or prevent data storage.

What is LinkedIn?

LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on establishing business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to look for a job or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria there are about 1.3 million.

Why do we use LinkedIn on our website?

We know how busy you are. You can't track all social media channels individually. Even if, as in our case, it would be worth it. Because we keep posting interesting news or reports that are worth spreading. That is why we have created the possibility on our website to share interesting content directly on LinkedIn or to refer directly to our LinkedIn page. We consider built-in social plug-ins as an extended service on our website. The data that LinkedIn collects also helps us to only show possible advertising measures to people who are interested in our offer.

What data does LinkedIn store?

LinkedIn does not store any personal data simply by integrating the social plug-ins. LinkedIn calls this data generated by plug-ins passive impressions. However, if you click on a social plug-in, for example to share our content, the platform saves personal data as so-called "active impressions".Regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected will be assigned to your account.

Your browser establishes a direct connection to the LinkedIn servers when you interact with our plug-ins. The company logs various usage data. In addition to your IP address, this can be, for example, registration data, device information or information about your Internet or mobile phone provider. If you call up LinkedIn services via your smartphone, your location can also be determined (after you have allowed this). LinkedIn may also share this data in "hashed" form with third-party advertisers. Hashing means converting a record into a string. This allows the data to be encrypted in such a way that people can no longer be identified.

Most data about your user behavior is stored in cookies. These are small text files that are usually placed in your browser. However, LinkedIn may also use web beacons, pixel tags, display tags and other device identifiers.

Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and is only used as an example. The following cookies were set without being logged in to LinkedIn:

Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16321215262-
Purpose: The cookie is a so-called "Browser ID cookie" and consequently stores your identification number (ID).
Expiry date: After 2 years

Name: lang
Value: v=2&lang=de-de
Purpose: This cookie saves your default or preferred language .
Expiry date:after session ends

Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G321215262…
Purpose: This cookie is used for routing . Routing records how you got to LinkedIn and how you navigate through the website.
Expiry date:after 24 hours

Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose: No further information could be found about this cookie.
Expiry date:after 2 minutes

Name: JSESSIONID
Value: ajax:3212152622900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiry date:after session ends

Name: bscookie
Value: “v=1&201910230812…
Purpose: This cookie is a security cookie . LinkedIn describes it as a Secure Browser ID cookie.
Expiry date: after 2 years

Name: fid
Value: AQHj7Ii23ZBcqAAAA…
Purpose: No further information could be found for this cookie.
Expiry date:after 7 days

Note: LinkedIn also works with third parties. That's why we also recognized the two Google Analytics cookies _ga and _gat in our test.

How long and where is the data stored?

In general, LinkedIn retains your personal data for as long as the company deems necessary to provide its services. However, LinkedIn will delete your personal data when you delete your account. In some exceptional cases, LinkedIn retains some data in aggregated and anonymous form even after you delete your account. Once you delete your account, other people will no longer be able to see your data within a day. LinkedIn generally deletes the data within 30 days.However, LinkedIn retains data if it is necessary due to a legal obligation. Data that can no longer be assigned to persons remains stored even after the account has been closed. The data is stored on various servers in America and probably also in Europe.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can manage, change and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.

To access account information on your LinkedIn profile:

In LinkedIn, click on your profile icon and select the "Settings and privacy" section. Now click on "Privacy" and then in the section "How LinkedIn uses your data" on "Change". In just a short time you can download selected data about your web activity and your account history.

You also have the option in your browser to prevent data processing by LinkedIn. As mentioned above, LinkedIn stores most of the data via cookies that are set in your browser. You can manage, disable or delete these cookies. Depending on which browser you have, the administration works a little differently. The instructions for the most common browsers can be found here:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

LinkedIn is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. Visit https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0 to learn more. We have tried to provide you with the most important information about data processing by LinkedIn. At https://www.linkedin.com/legal/privacy-policy you can find out more about data processing by the social media network LinkedIn.

Gravatar Privacy Policy

We have integrated the Gravatar plug-in from Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA) on our website. Among other things, Gravatar is automatically activated on all WordPress websites. The function enables user images (avatars) to be displayed in published articles or comments, provided the corresponding e-mail address is registered at www.gravatar.com.

Through this function, data is sent to the company Gravatar or Automattic Inc., stored and processed there. In this data protection declaration, we want to inform you what data is involved, how the network uses this data and how you can manage or prevent data storage.

What is Gravatar?

Gravatar basically stands for "Globally Recognized Avatar" and this means a globally available avatar (a user image) that is linked to the email address. Gravatar is the world's leading service provider for this service. As soon as a user enters the e-mail address on a website, which is also available from Gravatar under www.gravatar.com is registered, a previously stored image is automatically displayed together with a published post or comment

Why do we use Gravatar on our website?

Anonymity on the Internet is often talked about. An avatar gives users a face to the commenting person. In addition, one is generally recognized more easily on the Internet and can thus build up a certain degree of awareness. Many users enjoy the advantages of such a user picture and also want to appear personally and authentically online. Of course, we want to give you the option of displaying your Gravatar on our website. We also like to see the faces of our commenting users. With the activated Gravatar function, we are also expanding our service on our website. After all, we want you to feel comfortable on our website and to get a comprehensive and interesting offer.

What data is stored by Gravatar?

For example, as soon as you post a comment on a blog post that requires an email address, WordPress will check if the email address is associated with an avatar on Gravatar. For this request, your e-mail address will be sent to the Gravatar or Automattic servers in encrypted or hashed form, including your IP address and our URL. This is how it is checked whether this email address is registered with Gravatar.

If this is the case, the image stored there (Gravatar) will be displayed together with the published comment. If you have registered an email address with Gravatar and comment on our website, further data will be transmitted to Gravatar, stored and processed. In addition to IP address and data on user behavior, this includes, for example, browser type, unique device ID, preferred language, data and time of page entry, operating system and information on the mobile network. Gravatar uses this information to improve its own services and offers and to get better insights into the use of its own service.

The following cookies are set by Automattic when a user uses an email address registered with Gravatar for a comment:

Name: gravatar
Value: 16b3191024acc05a238209d51ffcb92bdd710bd19321215262-7
Purpose: We could not find out any precise information about the cookie.< br>Expiry date: after 50 years

Name: is-logged-in
Value: 1321215262-1
Purpose: This cookie stores the information that the user is registered via the registered email address.
Expiry date: after 50 years

How long and where is the data stored?

Automattic deletes the collected data when it is no longer used for its own services and the company is not legally obliged to keep the data. Web server logs such as IP address, browser type and operating system are deleted after about 30 days. Until then, Automattic uses the data to analyze the traffic on its own websites (e.g. all WordPress sites) and to fix possible problems. The data is also stored on Automattic's American servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you have registered with Gravatar with an email address, you can delete your account or email address there at any time.

Since an image is only displayed when using an e-mail address registered with Gravatar and data is thus transferred to Gravatar, you can also prevent the transfer of your data to Gravatar by using an e-mail that is not registered with Gravatar -Comment or write posts on our website

You can manage, deactivate or delete possible cookies that are set during commenting in your browser. Please note that any comment functions will then no longer be fully available. Depending on which browser you use, managing cookies works a little differently. The instructions for the most common browsers can be found here:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Automattic is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC .
You can find more details on the data protection policy and what data is collected by Gravatar in what way at https://automattic.com/privacy/, general information about Gravatar at http://de.gravatar.com/.

ShareThis Privacy Policy

We have integrated ShareThis functions from ShareThis Inc. (4005 Miranda Ave, Suite 100, Palo Alto, 94304 California, USA) on our website. These are, for example, “share” plug-ins from various social media channels. With the help of these functions you can share content from our website on social media channels. If you call up a website with a ShareThis function, data from you can be transmitted to the company, stored and processed. With this data protection declaration you will find out why we use ShareThis, which data is processed and how you can prevent this data transmission.

What is ShareThis?

ShareThis is a technology company that provides website owners with tools to improve website quality. By using the ShareThis social plugins, you can share content from our website on various social media channels such as Facebook, Twitter, Instagram and Co. The company offers content sharing for over 40 different channels and is used by over 3 million website owners worldwide. The data collected by ShareThis is also used for individual advertisements.

Why do we use ShareThis on our website?

We want to convince with our content and of course we are happy if our content is recommended to others. Then we know we're on the right track. The easiest way to do this is to use the "Share" buttons directly on our website. Due to the large number of different social media channels, our content can also be presented to a wide audience. This helps us to become better known and more successful on the internet. In addition, the plug-ins also serve you, because you can share interesting content with your social media community with just one click.

What data is stored by ShareThis?

If you share content with ShareThis and you are logged in with the respective social media account, data such as visiting our website and sharing content can be assigned to the user account of the respective social media channel.ShareThis uses cookies, pixels, HTTP headers and browser identifiers to collect data about your visitor behavior. In addition, some of this data is shared with third parties after pseudonymization.

Here is a list of the data that may be processed:

  • Unique ID of a cookie placed in the web browser
  • General click behavior
  • Addresses of visited websites
  • Search queries that brought a visitor to the page with ShareThis
  • Navigation from website to website if this has expired via ShareThis Services
  • Time spent on a website
  • What items were clicked or highlighted
  • The IP address of the computer or mobile device
  • Mobile advertising IDs (Apple IDFA or Google AAID)
  • Information contained in HTTP headers or other transmission protocols used
  • What program was used on the computer (browser) or what operating system was used (iOS)

ShareThis uses cookies, examples of which are listed below. You can find out more about ShareThis cookies at https://www.sharethis.com/privacy/.

Name: __unam
Value: 8961a7f179d1d017ac27lw87qq69V69321215262-5
Purpose: This cookie counts the "clicks" and "shares" on a Website.
Expiry date: after 9 months

Name: __stid
Value: aGCDwF4hjVEI+oIsABW7321215262Ag==
Purpose: This cookie stores user behavior, such as the websites accessed , page-to-page navigation and time spent on the website.Expiry date: after 2 years

Name: __sharethis_cookie_test__
Value: 0
Purpose: This cookie monitors "clickstream" activity. That means it keeps track of where you clicked on the webpage.Expiry date:after session ends

Note: We cannot claim completeness here. Which cookies are set in the individual case depends on the embedded functions and your use.

How long and where is the data stored?

ShareThis retains Collected Data for a period of up to 14 months from the date the data was collected. ShareThis cookies expire 13 months after the last update. Since ShareThis is an American company, data is transferred and stored on American ShareThis servers.

How can I delete my data or prevent data storage?

If you no longer wish to see advertising based on data collected by ShareThis, you can use the opt-out button at https://www.sharethis.com/privacy/. This sets an opt-out cookie that you must not delete in order to keep this setting.

You can also set your preferences for usage-based online advertising via http://www.youronlinechoices.com/at/ in preference management.

You also have the option of managing, deactivating or deleting data stored via cookies in your browser. Exactly how the administration works depends on your browser. Here you will find instructions for the currently most popular browsers.

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

You can also set up your browser so that you are always informed when a cookie is to be set.

ShareThis is an active participant in the EU-U.S.Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. You can find more information on https://www.privacyshield.gov/participant?id=a2zt0000000L1HMAA0&status=Active. If you would like to know more about how ShareThis processes your data, you can find all the information at https://www.sharethis.com/privacy/.

AddThis Privacy Policy

We use AddThis plugins from Oracle America, Inc. (500 Oracle Parkway, Redwood Shores, CA 94065, USA) on our website. With these plug-ins you can quickly and easily share content from our website with other people. If you visit a website with an AddThis function, your data can be transferred to the AddThis company, stored and processed. With this data protection declaration you will find out why we use AddThis, which data is processed and how you can prevent this data transmission.

What is AddThis?

AddThis develops, among other things, software tools that are integrated into websites in order to enable users to distribute content on various social media channels or by e-mail. In addition, AddThis also offers functions that are used for website analysis. The data collected is also used to offer Internet users interest-based advertising. The service is used by more than 15 million website operators worldwide.

Why do we use AddThis on our website?

By using the AddThis button, you can share interesting content from our website on various social media channels such as Facebook, Twitter, Instagram or Pinterest. If you like our content, we'd be happy if you share it with your social community. And the easiest way to do this is to use the AddThis buttons.

What data is stored by AddThis?

If you share content with AddThis and you are logged in with the relevant social media account, data such as visiting our website and sharing content can be assigned to the user account of the relevant social media channel. AddThis uses cookies, pixels, HTTP headers and browser identifiers to collect data about your visitor behavior. In addition, some of this data is shared with third parties after pseudonymization.
Here is an example list of the data that may be processed:

  • Unique ID of a cookie placed in the web browser
  • Address of the visited website
  • Time of website visit
  • Search queries that brought a visitor to the page with AddThis
  • Time spent on a website
  • The IP address of the computer or mobile device
  • Mobile advertising IDs (Apple IDFA or Google AAID)
  • Information contained in HTTP headers or other transmission protocols used
  • What program was used on the computer (browser) or what operating system was used (iOS)

AddThis uses cookies, which we list below as examples and excerpts. You can find out more about AddThis cookies at http://www.addthis.com/privacy/privacy-policy.

Name: bt2
Value: 8961a7f179d87qq69V69321215262-3
Purpose : This cookie is used to store parts of the visited website in order to recommend other parts of the website.
Expiry date: after 255 days

Name: bku
Value: ra/99nTmYN+fZWX7321215262-4
Purpose: This cookie registers anonymous user data such as your IP Address, geographic location, websites visited and which ads you clicked on.
Expiry date:after 179 days

Note: Please keep in mind that this is an example list and we cannot claim to be complete

AddThis also shares Collected Information with other companies. For more details, see http://www.addthis.com/privacy/privacy-policy#section5. AddThis also uses the data received to create target groups and interest profiles in order to offer users in the same advertising network interest-based advertising.

How long and where is the data stored?

AddThis stores the collected data for 13 months from the date of data collection. 1% of the data will be kept as a "sample data record" for a maximum of 24 months so that the business relationship is preserved. However, direct and indirect identification (such as your IP address and cookie ID) is hashed in this "sample data set". This means that the personal data can no longer be linked to you without additional information. Since AddThis is headquartered in the USA, the data collected is also stored on American servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you no longer wish to see advertising based on data collected by AddThis, you can use the opt-out button on http://www.addthis.com/privacy/opt-out. This sets an opt-out cookie that you must not delete in order to keep this setting.

You can also set your preferences for usage-based online advertising via http://www.youronlinechoices.com/at/ in preference management.

Your browser offers a possibility to prevent data processing or to manage it according to your wishes. Depending on the browser, data processing works a little differently. Here you will find the instructions for the currently most popular browsers:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

AddThis is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, see https://www.privacyshield.gov/participant?id=a2zt00000000181AAA. If you want to know more about how AddThis processes your data, you can find more information at http://www.addthis.com/privacy/privacy-policy.

YouTube Privacy Policy

We have embedded YouTube videos on our website. This allows us to present you with interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you call up a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data are transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following we would like to explain to you in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can view, rate, comment on and upload videos free of charge. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have included on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course interesting videos should not be missing. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website can be found more easily on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these advertisements to people who are interested in our offers.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can mostly use cookies to associate your interactions on our website with your profile. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Other data can be contact details, any ratings, sharing content via social media or adding it to your favorites on YouTube.

If you are not signed into a Google account or a Youtube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y321215262-1
Purpose: This cookie registers a unique ID to get statistics of the viewed save videos.
Expiry date:after session ends

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to determine GPS location to be tracked.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to increase the bandwidth of the user on our websites (with built-in YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7321215262-
Purpose: This cookie is used to create a profile about your interests create. The data is used for personalized advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security, to check users and to protect user data from unauthorized attacks .
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: Information about your login data is stored in this cookie.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by using your browser and your device clearly identified. It is used to build a profile of your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI321215262-
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiry date:after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information on how you use the website and which advertising you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes is stored on the Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be called up more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time and others are stored by Google for a longer period of time. Some data (such as My Activity items, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you're not signed in to a Google account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion of location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision.

Regardless of whether you have a Google account or not, you can configure your browser in such a way that Google cookies are deleted or deactivated. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and site data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set.You can decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a common data protection declaration. If you want to find out more about how your data is handled, we recommend the data protection declaration at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have installed the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white letters on a red background and the white "Play" symbol to the left of it. However, the button can also have a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "subscribe button" you can subscribe to our channel directly from our website and do not have to call up the YouTube website separately. We want to make it as easy as possible for you to access our extensive content. Please note that this allows YouTube to store and process data from you.

If you see a built-in subscribe button on our site, YouTube sets at least one cookie, according to Google. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language in this way. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5321215262Y
Purpose: This cookie registers a unique ID to provide statistics on the video viewed save.
Expiry date:after session ends

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics from PREF on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to determine GPS location to be tracked.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 32121526295Chz8bagyU
Purpose: This cookie tries to use the bandwidth of the user on our websites (with built-in YouTube video).
Expiry date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website using cookies and assign them to your YouTube account. This gives YouTube information, for example, on how long you surf our site, what type of browser you use, what screen resolution you prefer or what actions you take.

YouTube uses this data on the one hand to improve its own services and offers and on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).

Source: Created with the Privacy Generator from AdSimple in cooperation with bauenwir.de

Klarna

This site uses Klarna to process the purchase. Klarna's privacy policy can be found at:

https://www.klarna.com/international/privacy-policy/

.